Have you ever tried to harness the power of technology to pursue your passion and make your career in blogging? Modern technological transformations have provided us with enough opportunities to learn new skills and advance our careers. However, standing out in today’s hyper-competitive environment isn’t easy.

There’s good news for you! Thousands of customers across the globe are searching for talented and tech-savvy bloggers for you. If you follow proper directions and use the right tools, you can achieve your desired career goals and objectives.

In this article, we bring you a detailed Ghost vs WordPress comparison to help you choose the best blogging platform and become a successful blogging professional

Let’s dive in!

What is WordPress?

If you have been a regular internet user, you must be familiar with WordPress, which is the world’s most popular and widely used content management and web development platform.

According to an estimate, nearly 43.2% of websites on the internet have used WordPress, including BBC America, Skype, Microsoft News, CNN Press Room, and The White House. Besides, over 21.2 billion pages of WordPress sites are viewed by over 409 million people every day.

WordPress was launched as a simple blogging platform in 2003. Today, it has grown into a full-fledged web development platform powering search engines, landing pages, online stores, new portals, corporate sites, and much more. Besides, you can even educate your broad audience by publishing your blog posts on this free and open-source PHP-based content management system.

Photo by Simone Secci / Unsplash

What is Ghost?

Ghost is a simple, intuitive, and straightforward headless cms & blogging platform known for its crisp and minimal user interface. Founded in 2013 by a former WordPress employee, Ghost offers a self-hosted version and hosted option to its users. It was launched as a Kickstarter campaign and reached its goal within two days.

This open-source software solely focuses on professional publishing and is mostly used by independent journalists, bloggers, and professional writers worldwide. Although Ghost offers a 14-day free trial at their official website, Ghost.org for done for you hosting. There’s no free plan, though their cheapest plan is fully hosted and maintained to ensure the most current Ghost CMS versions.

Compared to WordPress, Ghost is relatively a new platform. Hence, it is a modern WordPress alternative. Since its formal inception, Ghost has reported over 3 million installs. Ghost powers thousands of thousands of websites with broad audiences. The revenue used by the Ghost (Pro) platform is used to build user-friendly and freely accessible software for individual writers and publishing companies.

Ghost vs WordPress Comparison

Given below is a side-by-side comparison of WordPress and Ghost to help you make the right choice:

User Interface: Winner Ghost

Ghost, on the other hand, has a simple, easy-to-use, and user-friendly interface. It has a clean layout with only a few options that offer a more intuitive publishing experience. Besides, you can get full access to multiple customization options with minimal distractions, and access free official ghost themes and premium themes, from Ghost or other vendors.
WordPress has a highly complicated and irritating dashboard saturated with a lot of menu options and sub-menus. This complex structure sometimes makes it difficult for beginners to master this platform and requires comprehensive training.

System Performance: Winner Ghost

The minimalist user interface gives Ghost a competitive edge over WordPress and offers fast loading speeds. Ghost uses a stack of modern technologies that offer to 1900% faster loading time than WordPress. This is one of the primary reasons bloggers and publishers prefer Ghost over WordPress to build their sites or publish online blog posts.
The speed and performance of WordPress usually depend on the type of website and web host plan. A WordPress website hosted on a shared hosting plan usually underperforms as compared to that hosted on dedicated hosting plans. WordPress offers both free and paid plugins to improve site speed and system performance.

Integration Options: Winner WordPress

WordPress has over 59,000 free plugins that enable WordPress users to add new features and capabilities and make their sites worth visiting. You can also use third-party integrations to grow your blog, ecommerce store, or any site.
Ghost and Ghost Pro is a content publishment tool, and does not focus on massive, do absolutely any and everything integrations. Besides, the built-in integrations, there are a few third-party services such as Zapier, Google AMP, Slack, Zapier, Stripe, FirstPromoter, and ConvertKit.

User-friendliness: Winner Ghost

Ghost is much more convenient than WordPress for writing and publishing content online. Since Ghost mostly targets writers, journalist, bloggers; content creators can easily build custom themes and webpages, add images and videos, embed links, and insert different buttons to optimize the site users’ experience.
Since WordPress has a feature-rich complicated user interface, it has a steep learning curve and takes time to understand themes, WordPress terms, menus, old and new features, plugins, etc. Nevertheless, you can quickly design customized layouts by using a simple and intuitive no-code visual editor called block editor.

Blogging Approach: Winner Ghost

Ghost works in Markdown, which is a shorthand HTML and offers a wide range of timesaving shortcuts, and is focused on content creation and is very similar to sites like Medium, and tools like Notion. 
WordPress has a vast variety of WYSIWYG editors that offers various levels of blogging experience. However, you can also toggle the editor between WYSIWYG and HTML and make HTML changes anytime, anywhere.
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Photo by Joshua Golde / Unsplash

In the world of content management systems (CMS), Ghost is a relative newcomer. Ghost differs from most other CMSs in that it is designed specifically for bloggers and gives them complete control on content, provides seo-friendly urls, and direct integration with google search console. This makes it a good choice for small businesses, individuals, and others who want to manage their own website content.

Ghost is a user-friendly CMS that is easy to learn. It has a simple, streamlined interface that makes creating and editing posts and pages a breeze.

One of the best things about Ghost is that it is open source. This means that the source code is available for anyone to use and modify. This makes Ghost a brilliant choice for developers who want to create their own customizations.

Ghost is also a good choice for users who want a more personalized website. Because Ghost is open source, it is easily adapted to fit the specific needs of any user.

Despite its relative youth, Ghost is quickly gaining a following among content management system users. It is a brilliant choice for small businesses, individuals, and developers who want a user-friendly, customizable CMS.

If you need professional Ghost support, please click the chat widget (bottom right corner) and let the team at Code Shock help!