Google AdWords is one of the most effective ways to drive traffic to your website, reach potential customers, increase brand awareness, and boost sales. WebFX search reveals that 90% of people are more likely to purchase after viewing a Google ad.

But wait!

What if you face trouble in getting high CPC due to low search engine visibility?

It may be because of the lack of search engine optimization hacks in your ads campaign.

SEO for Google Ads simply refers to the tactics of optimizing your website to get organic rankings in search results.

Here we have covered you by listing SEO best practices to increase your conversion rate through Google AdWords.

Boost your Click Through Rate Organically

The more clicks you get on your ads, the greater chances of conversions you can expect.

Improving the click-through rate of your advertisement can drive organic traffic from SERP results that may convert into your future ideal customers.

However, some crucial factors that increase those clicks include enticing ad copy, ad extensions, branded keywords, etc.

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Optimize your Landing Page for a Great User Experience

Google ads optimization isn't enough to get high conversions unless you optimize other factors linked to it.

For instance, a landing page is the most crucial aspect of making a lasting impression on your potential customers.

Optimizing your landing page for Google ads will improve the user experience of your website. Even addressing buyers’ fear in landing pages will help you secure an 80 percent rise in conversion rates.

They directed people clicking your ad towards the landing page, so it must be compelling, easy to navigate, and backed with relevant content aligning with your ad copy. It not only helps you reduce CPC but also increases your site's quality score.

Utilizing the technique of A/B testing can help you a long way in tracking what type of content derived significant conversions previously.

Use Negative Keywords to Customize your Approach

Using negative keywords in your ad campaign is the most useful technique to filter out the target audience.

The role of negative keywords is to restrict your advertisement from people expecting something you don't have in your campaign. Your ad won't show up for certain keywords in searches.

This way, you can avoid unnecessary clicks on your PPC ads section and successfully reduce the bounce rate.

Try to Incorporate Target Keywords in your Ad

Adding specific keywords throughout your ad, particularly in CTAs, is a great way to attract desired leads and obtain greater conversions.

Specific keywords that address the pain points of your customers drive better results. If your ad is incorporated with general keywords, you are more likely to sound generic and can have a hard time generating traffic interested in your google ad campaign. Therefore, using long-tail keywords with high search intent for your business is recommended.

Improve Page Loading Speed

A fast loading speed is essential for a website. If your webpage takes too long to load, it can make the user leave immediately.

Google Ads should not be placed on slow-loading websites because it will affect their rankings in the search results and hurt your ad campaign performance.

Google Ads has a feature called Optimize AdWords that helps you improve your page loading speed by optimizing your ad copy, URLs, and the size of images used in ads.

Another important aspect of search engine optimization for Google Ads is getting high-quality backlinks from other websites. It helps in making your ads rank higher on search engines like Google.


Hence, the goal of any business is to make ads visible to the audience interested in their campaign. Over 80% of businesses rely on google ads for PPC campaigns. So if you plan to improve your conversion rates and search appearances, it's worth investing in certain SEO metrics that may help increase the number of people who find your site through Google Ads.